principal customer

el papel principal — the main part o leading role

el papel principal — the main part o leading role

Ex: Following internal discussion, it was agreed that a new library should be given the University's top priority in any forthcoming capital building project.

Ex: In some organisations microcomputers will be maintained (that is, mended) by a central computer department, but if this is not the case it may be necessary to take out separate maintenance contracts.

ATTRIBUTES: street, roadside 2., open-air 2. а), public 1. 4) а)

ATTRIBUTES [product\]: product 1) б), financial 2) б), service 1. 2) а), political 1. 1) а)

ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)

ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)

ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)

ATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional

ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide

ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)

ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)

ATTRIBUTES: common 1) а), single 2) а)

• entrar en razón — to see sense, listen to reason

• perder la razón — to go out of one's mind

• tener uso de razón: escribo desde que tengo uso de razón — I've been writing for as long as I can remember

• asistir la razón, le asiste la razón — he has right on his side

• cargarse de razón — to have right fully on one's side

• con razón o sin ella — rightly or wrongly

• dar la razón a algn — (=estar de acuerdo) to agree that sb is right; (=apoyar) to side with sb

• quitar la razón a algn — to say sb is wrong

• razón le sobra — she's only too right

• tener razón — to be right

• con razón — with good reason

• razón de más, razón de más para ayudarlas — all the more reason to help them

• en razón a o de — (=debido a) owing to; (=de acuerdo con) according to

• no atender a razones, no atiende a razones — he won't listen to reason

• dar razón de algo/algn — to give information about sth/sb

nadie me daba razón de ella — nobody could tell me anything about her o give me any information about her

nadie supo dar razón de su paradero — no one knew o could tell us his whereabouts

• mandar a algn razón de que haga algo — † to send word (to sb) to do sth

• a razón de, a razón de cinco a siete — in the ratio of five to seven

en razón de los últimos sucesos — in view of o owing to recent events

atender or atenerse or avenirse a razones — to listen to reason

razón: portería — inquiries to the doorman (AmE) o (BrE) porter

nadie le dio razón — (fam) no one could help him

tener or llevar razón — to be right

tienes toda la razón — (fam) you're absolutely right

entrar en razón — to see reason o sense

perder la razón — to go out of one's mind; ( en sentido hiperbólico) to take leave of one's senses

en razón de los últimos sucesos — in view of o owing to recent events

atender or atenerse or avenirse a razones — to listen to reason

razón: portería — inquiries to the doorman (AmE) o (BrE) porter

nadie le dio razón — (fam) no one could help him

tener or llevar razón — to be right

tienes toda la razón — (fam) you're absolutely right

entrar en razón — to see reason o sense

perder la razón — to go out of one's mind; ( en sentido hiperbólico) to take leave of one's senses

Ex: The commandment KOLN see COLOGNE should be sufficient cause for the rejection of the illicit proposal to establish OPERA -- KOLN.

tono de discado Cono Sur —

tono de marcar — (Telec) dialling tone, dial tone (EEUU)

tono de llamada — (Telec) ringtone

• bajar el tono — to soften one's tone

• cambiar de tono — to change one's tone

cuando le dije eso se serenó y cambió de tono — when I told him that he calmed down and changed his tone o his tone changed

• a este tono — in the same vein

• fuera de tono — [respuesta, comentario, actitud] uncalled for

• subir de tono — [discusión, conversación] to grow o become heated; [conflicto] to intensify; [quejas] to grow louder

la oposición está subiendo el tono de sus ataques al gobierno — the opposition is stepping up o intensifying its attacks on the government

• estar a tono con algo — [color] to match sth; [diseño, comentarios] to be in keeping with sth

• ponerse a tono — (=prepararse físicamente) to get (o.s.) into shape; (=animarse) to perk o.s. up *

voy a tomarme un whisky doble, a ver si me pongo a tono — I'm going to have a double whisky to perk myself up *

• una familia de tono — a good family

• ser de buen/mal tono: ir a los balnearios era entonces una actividad de buen tono — visiting spas was quite the done thing then

• tonos pastel — pastel shades, pastel tones

fuera de tono — < reacción> uncalled-for; < comentario> inopportune

ponerse a tono — (fam) to get in the mood (colloq)

bajar el tono — ( reducir el volumen) to turn the volume down; ( hablar con menos arrogancia)

subir el tono — ( elevar el volumen) to turn up the volume; ( insolentarse) to raise one's voice

este teléfono no tiene tono — I can't get a dial tone (AmE) o (BrE) dialling tone on this phone

fuera de tono — < reacción> uncalled-for; < comentario> inopportune

ponerse a tono — (fam) to get in the mood (colloq)

bajar el tono — ( reducir el volumen) to turn the volume down; ( hablar con menos arrogancia)

subir el tono — ( elevar el volumen) to turn up the volume; ( insolentarse) to raise one's voice

este teléfono no tiene tono — I can't get a dial tone (AmE) o (BrE) dialling tone on this phone

Ex: My second point may be a slightly tangential, but I hope it is a concrete reaction to the general tenor of Mr. Lubetzky's remarks and the general subject posed.